August 25, 2009
Hospital group launches multimedia partnership
Adventist Midwest Health has launched a multimedia partnership with the Tribune Media Group to promote community education and awareness. The program, called Keeping Chicago Well, began in June and includes print ads and commercial spots in the Chicago Tribune, WGN-TV, CLTV and the Triblocal weekly newspaper.
Each month, five Adventist Midwest Health physicians serve as experts on a specific healthcare topic. Topics covered to date include minimally invasive procedures, emergency services, cancer care and women’s health. The initiative is a three-year investment that will help Adventist Midwest Health build brand awareness, said John Ruhl, associate vice president for marketing.
“We saw a unique opportunity to provide the communities we serve with health care information from doctors who practice medicine right in their own backyard,” he said.
Adventist Midwest Health partnered with Zizzo Group Advertising and PR (ZGA+PR), a Milwaukee-based integrated marketing firm, for the project.
As part of the initiative, Adventist Midwest Health launched a dedicated Web site called KeepingChicagoWell.com. Visitors can watch the commercials, read articles written by the featured physicians and learn about health screenings and other events. Each month, special feature stories are added to highlight new technology and our mission-focused care. There’s also a health library for visitors to delve deeper into specific topics.
“I believe we’ve all been created to live an abundant life,” said David L. Crane, president and chief executive officer of Adventist Midwest Health. “This partnership aligns closely with our values, which include helping those in our community live healthier lives.”
To learn more, visit KeepingChicagoWell.com.